Main Criteria
Innovation is critical to the future prosperity of the Vale, the region and the country as a whole. This award aims to find
the Aylesbury Vale business - small or large, new or established - which has been most successful in bringing innovation
to market. In recognising the winner, the award will create valuable future marketing capital. Products and services
both qualify for consideration. New working processes are also eligible, where they can be shown to have increased the
competitiveness and vitality of the businesses implementing them.
Assessment Criteria
Award entries will be judged on the extent to which they can demonstrate the following:
• That the process, product or service is novel and superior to its alternatives;
• That the entrant is the inventor or development partner who has first introduced it to the marketplace;
• That the innovation has brought the company new sales and customers;
• That a sustainable competitive advantage has been gained from the innovation.
Please feel free to include other supporting documentation with your award entry, which will be treated in strict
confidence.
