Main Criteria
Businesses who are able to show how the business and its employees have developed a clear understanding of the
products or services, competitors and marketplace in which they operate and who have developed a clear long-term
business strategy.
Assessment Criteria
• Before starting your business, what research did you do? (e.g. your market/potential market, funding, staff,
information and advisors available to you, etc.)
• How do you make sure that you continue to offer what your customers/clients want?
• How do you set and monitor your business goals?
• What are your views on training and staff development and if applicable, how do you implement any such
programmes?
• How do you stay in touch with changing legislation and what procedures, if any, do you have in place? (e.g.
employment law, health and safety, etc.)
• What do you feel your business has achieved over and above your business plan?
• How do you plan to grow your business?
Please feel free to include any additional information, such as business plan, which you feel would help your award entry. All information supplied will be treated in strictest confidence
